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There’s no disputing it; site speed is more important now than it has ever been before. As connection speeds increase all over the world, users’ attention spans are becoming shorter, and they’re losing their patience with slow-loading sites. What’s more, Google has expressed its preference for faster-loading sites by ranking them higher in the SERPs. To capitalize on these benefits, you’ll need to put greater emphasis on the site’s speed by following the seven tips we’ve listed below.